Privacy policy

Privacy Policy

Last updated: 28 October 2026

This Privacy Policy describes how Ambra London ("we", "us", "our") collects, uses and shares your personal information when you visit or make a purchase from ambralondon.com (the "Site"). We are committed to protecting your privacy in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Who we are

Ambra London
63 Beak Street, Carnaby
London W1F 9SL, United Kingdom
Email: support@ambralondon.com
Phone: +44 20 3807 8771
Customer service: Monday to Friday, 9:00 am – 5:00 pm (UK time). We aim to reply within 24 hours.

Orders are fulfilled from our warehouse at 42 Everside Drive, Cheetham Hill, Manchester M8 8ES, United Kingdom.

Information we collect

Device information. When you visit the Site we automatically collect information about your device, including your web browser, IP address, time zone and some of the cookies installed on your device. As you browse, we collect information about the pages or products you view, what websites or search terms referred you to the Site, and how you interact with the Site. We collect this using cookies, log files, web beacons and similar technologies.

Order information. When you make or attempt to make a purchase we collect your name, billing address, shipping address, payment details (processed securely by our payment providers — we never see or store your full card number), email address and phone number.

Customer support information. When you contact us we keep a record of the correspondence so we can resolve your query.

How we use your information

  • To fulfil orders — processing payment, arranging delivery, and sending order and shipping confirmations.
  • To communicate with you and respond to support requests.
  • To screen orders for potential risk or fraud.
  • To improve and optimise the Site (for example by analysing how customers browse and shop).
  • Where you have opted in, to send you marketing emails. You can unsubscribe at any time using the link in any email.

Our lawful bases for processing are: performance of a contract (your order), our legitimate interests (running and improving the Site, preventing fraud), legal obligation (tax and accounting records), and consent (marketing and non-essential cookies).

Sharing your information

We share your personal information with trusted third parties only as needed to run our business:

  • Shopify Inc., which powers our online store — see Shopify's privacy policy.
  • Payment providers (Shopify Payments, Klarna) to process your payment.
  • Fulfilment partners and carriers to pack and deliver your order. Some of our products are shipped by partner suppliers; where this applies, your name and delivery address are shared with them solely for delivery purposes.
  • Analytics and advertising services such as Google Analytics and Google Ads to understand how customers use the Site and to measure our advertising. You can opt out of Google Analytics at tools.google.com/dlpage/gaoptout.

We may also share information to comply with applicable laws, respond to a lawful request, or protect our rights. We never sell your personal information.

International transfers

Some of our service providers are based outside the UK. Where personal data is transferred internationally we rely on appropriate safeguards such as the UK International Data Transfer Agreement or adequacy regulations.

Cookies

We use essential cookies to make the Site work (cart, checkout, security) and, with your consent, analytics and advertising cookies to understand Site usage and measure our ads. You can control cookies through your browser settings; disabling essential cookies may affect your ability to check out.

Data retention

We keep your order information for as long as needed to fulfil your order and meet our legal, tax and accounting obligations (generally 6 years), unless you ask us to delete it earlier where we are able to.

Your rights

Under UK GDPR you have the right to access the personal data we hold about you, to have it corrected or deleted, to restrict or object to its processing, and to data portability. To exercise any of these rights, contact us at support@ambralondon.com. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

Minors

The Site is not intended for individuals under the age of 18 and we do not knowingly collect data from them.

Changes

We may update this policy from time to time to reflect changes to our practices or for legal reasons. The date at the top shows when it was last revised.

Questions? Contact us via our Contact page or email support@ambralondon.com.